Your future is our purpose.

Your objective is our mission.

It's time to hold consulting

to a much higher standard.



At our level, there is no next level.

With H2 Strategies, you partner with experts who have successfully led, operated, and directed both complex projects and companies. We aren’t “theorists,” we are passionate and adaptive thought leaders who possess the skills to help you navigate today’s disruptive environment and the experience to help accelerate your success.

We guarantee it.



We create an experience and facilitate the processes that enable you to validate, animate, or create a vision that both inspires and sets a course for your future relevance. We also partner with you to develop strategies that will help you achieve your vision and maintain the resulting momentum well into the future.
Our Services Include:
  • Visioneering
  • Strategic Planning
  • Corporate Development
  • Legal Services Strategy & Management
  • Portfolio Management
  • Business Unit Strategy
  • Business Development
  • Sponsor Development
  • Growth Hacking
  • Online training and guidance


Leadership is critical to the success of any organization. That’s why it’s vital to invest in the development of today’s leaders as well as tomorrow’s. You essentially ensure your success by ensuring theirs. At Adaptive Leadership Solutions, we work with you to build the skills of your organization’s leaders. We make them more effective. More skilled. More able to successfully lead and inspire your workforce.
Our Services Include:
  • Personal Leadership & Self-Awareness
  • Values Identification, Definition, and Actualization
  • Performance Effectiveness & Contribution
  • Role Clarification and Key Responsibility Areas
  • SMART Goal Setting for Results
  • Cohesive Team Development
  • Facilitating Team Norms and Conversations
  • Organizational Vision and Leadership
  • Priorities and Strategic Planning
  • Corporate Culture and Healthy Organizations
  • Overcoming Difficult Working Relationships
  • Coaching for Performance & Possibility


It’s an ongoing challenge made even more challenging by the reality of technology. Jobs, criticism, critiques of employers and much more are just a click away. To recruit, retain, and engage the best talent, having the best strategy is essential. That’s where Adaptive Talent Solutions can help. With in-depth knowledge and proven experience, we partner with you to navigate today’s disruptive environment.
Our Services Include:
  • HCM/Talent Management Visioning/Strategy & Execution
  • Worker Experience & Engagement Strategy
  • Technology Evaluation/Selection Effectiveness
  • Technology Pre-deployment Planning & Delivery
  • Governance Modeling Effectiveness
  • HCM and Talent Management Technology Health Check
  • Reporting and Data Conversion Strategy
  • Service Delivery Strategy
  • Project Management
  • Online training and guidance


Risk is a reality for every organization. How you manage risk is often the difference between your continued success or your eventual downfall. At Adaptive Risk Solutions, we provide unparalleled expertise to solve Board and C-level challenges faced everyday around risk management assurance, compliance, and sustainable risk management practices.
Our Services Include:
  • Governance
  • Risk Avoidance
  • Enterprise Risk Management
  • IT & Cyber Threat Solutions
  • Supply Chain Risk Management
  • Physical & Operational Security
  • Business Continuity


Marketing is war. The impact of your decisions can last for years and can mean the difference between a sustainable advantage or a monumental failure. Competitive analysis. Brand strategy. Creative execution. All of it has lasting implications and you rarely get a second chance to get it right.
Our Services Include:
  • Brand Strategy
  • Competitive Analysis
  • Social Marketing and Advertising
  • Digital Marketing and Advertising
  • Website Development
  • Video and Motion Graphics/li>
  • Digital and Traditional Creative Services
  • Media Planning
  • Corporate Identity
  • Meeting and Event Planning


Adaptive Sales Solutions provides world-class leadership development, sales experience, and training “know how” to make sure you have the business acumen, the strategic literacy and the insights to deliver value, engage customers in a digital but consultative way, and define solutions to address your customers’ critical business objectives.
Our Services Include:
  • Sales Leadership
  • Sales Messaging
  • Sales Process
  • Sales Enablement
  • Sales Training
  • Sales Coaching
  • Sales & Channel Management
  • CPQ – Configure | Price | Quote
  • Customer Lifecycle Management
  • Pre-merger Due Diligence
  • Post-merger Integration


Being in the spotlight isn’t easy. Few are ready for it. Fewer still understand the vast implications that result from each and every media interaction. One soundbite can diminish your brand, damage your reputation, and destroy market share. In our increasingly complex media world, the stakes are higher than ever.
Our Services Include:
  • Media coaching
  • Media creation
  • Video News and Press Releases
  • Media Crisis Management

How we work together sets us apart.

We Listen

We Listen

We listen with respect for your professional, departmental, and organizational purpose and needs.

We Assess

We Assess

We assess by honoring the best of who you are, and with an ear to identifying opportunities that overcome obstacles and the competition.

We Counsel

We Counsel

We counsel with you, partnering with your leadership to create a plan of action that is both motivating and manageable.

We Deliver

We Deliver

We deliver high quality solutions that resonate with your company values, brand, and objectives.

We Advocate

We Advocate

We advocate strategies that create sustainability and energy for effective implementation with and without us.

The Adaptive University Platform

Beyond our core expertise we offer an innovative, collaborative cloud-based resource that allows for ongoing growth on both individual and organizational levels.

The most successful leaders and organizations realize that change is constant and learning should never end. With that in mind, we created the Adaptive University Platform.

This innovative community allows you to continuously engage with subject matter experts – some of the most respected people in their respective fields. You’ll develop the tools and skills that will keep your career moving forward, adapting to change and enjoying ongoing success.

We encourage you to learn more. Literally.

Choose Your University

Our Leadership Team and Principal Consultants.

H2 Strategies is a Leadership Network. We use our knowledge collaboratively, our business experience collectively, and our professional care consistently in order to help you accomplish your objectives and grow your organization—and profits.

  • Charles Hoff
    Charles Hoff TITLE
  • Tom Bensink
    Tom Bensink TITLE
  • Craig Williams
    Craig Williams TITLE
  • Sid Feagin
    Sid Feagin TITLE
  • Mallory Hoff
    Mallory Hoff TITLE

Need a speaker for your next event? Visit Lee Talks and learn more about how Lee Hicks can inspire almost any audience.

Our expertise has accelerated the success of over 15,000 professionals generating over $15 Billion in revenue growth.

Contact Us

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